Hearst Magazines (USA)
01.2020 — PresentGlobal Media Platform.
Senior Frontend Engineer
Enterprise Brand Architecture
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Scale & Leadership: Architected React/Next.js solutions for 10M+ users. Mentored junior/middle engineers, established best practices, and led code reviews.
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Performance & A11y: Optimized large-scale React applications for Core Web Vitals and ensured WCAG compliance, maintaining high quality standards across all global web properties.
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Analytics & Growth: Built GDPR/CCPA frameworks and integrated sophisticated tracking systems (GA4, Marfeel, SimpleAnalytics). Engineered technical A/B test setups (Optimizely, Piano), driving measurable engagement and conversion growth.
